Three prices. All of them on this page.
One agent that sells and supports, one monthly price, billed through Shopify. No per-resolution meter, no overage math, no calls to learn a number.
Starter
$0free forever — not a trial
For stores getting started
Everything you need to sell and support from day one. See revenue in your first week.
- 500 conversations/mo included
- Sells and supports from one shared memory
- Grounded in your real Shopify data
- Product recommendations and cart rescue
- Where’s-my-order, returns, and shipping
- Live in minutes — one line of code
Growth
$99per month · 14-day free trial
$1M–$5M GMV · billed through Shopify
For brands scaling paid acquisition that want more room and the polish of a branded agent.
- Everything in Starter
- 10,000 conversations/mo included
- Full brand customization — your voice, your look
- Revenue and resolution analytics
- Remove the cobay badge
Scale
$499per month · 14-day free trial
$5M+ GMV · billed through Shopify
For high-volume stores that need routing, deeper memory controls, and a support commitment.
- Everything in Growth
- Unlimited conversations
- Priority handoff routing to your team
- Advanced memory controls and retention rules
- Uptime SLA and priority support
Custom needs at any scale?
Enterprise controls, custom data handling, and a dedicated team. Let’s talk.
Paid plans are billed through Shopify — the charge appears on your Shopify invoice, and you can upgrade, downgrade, or cancel anytime from your Shopify admin.
Every number, side by side.
| Plan | Starter | Growth | Scale |
|---|---|---|---|
| Monthly price | $0 | $99/mo | $499/mo |
| Free trial | Free forever | 14 days | 14 days |
| Conversations per month | 500 | 10,000 | Unlimited |
| Sells & supports from one memory | |||
| Grounded in your Shopify data | |||
| Revenue & resolution analytics | |||
| Full brand customization | |||
| Remove the cobay badge | |||
| Priority handoff routing | |||
| Advanced memory & retention controls | |||
| Uptime SLA & priority support |
No per-resolution meter. No overage math. No “talk to sales” to learn a price. If you consistently outgrow your cap, we’ll flag it and help you move up — we won’t quietly switch off your agent.
The full agent on every plan. Bigger plans add room, not features you were missing.
Sells like your best rep
Recommends the right product, builds the bundle, and rescues the cart — on every plan.
Supports like your best CX lead
Instant where’s-my-order, returns, and shipping — from real order data, never guessed.
One brain, whole journey
Sale context and support context are the same context. It remembers every customer.
Built to protect your brand
Grounded answers only, your voice, and a clean hand-off to a human when it’s unsure.
Shopify-native and live in minutes
Connect your store and cobay learns your catalog, prices, inventory, and policies.
Proof you can check
A dashboard that shows what cobay influenced and resolved — not marketing math.
See what one brain is worth to your store.
Drag the sliders to your numbers. cobay estimates the revenue it can influence and the support cost it can take off your plate — every month.
Assumes ~3% of GMV influenced by recommendations and cart recovery, 65% ticket deflection at roughly $5/ticket, and ~6 minutes saved per deflected ticket. Conservative D2C benchmarks.
Revenue influenced / mo
$15,000
Support cost saved / mo
$9,750
Support hours saved / mo
195
Estimate based on typical D2C benchmarks — your results will vary.
cobay vs per-resolution support bots.
They bill you every time they close a ticket — and never make you a dollar. cobay resolves tickets and drives sales, for one price.
cobay
- Resolves the ticket and drives the sale — one agent
- One flat monthly price — never per resolution
- One shared memory across sales and support
- Grounded in your real Shopify data, never invents
- Free to install — see revenue in your first week
Per-resolution support bots
- Answers the ticket, then goes quiet — never sells
- Charges per resolution, so scale means a bigger bill
- Separate contexts, or a whole second bot to buy
- Bolt-on to a legacy helpdesk, config-heavy
- Setup fees and flows to build before you see value
The honest answers.
How does billing work?
cobay is billed through Shopify, so the charge appears on your regular Shopify invoice — no separate card on file. Starter is $0, free forever with 500 conversations a month. Growth is $99/month and Scale is $499/month, each with a 14-day free trial. Upgrade, downgrade, or cancel anytime from your Shopify admin.
What counts as a conversation?
One shopper chat thread in a calendar month — however many messages it takes. If a shopper asks 40 questions in one chat, that is one conversation, not 40. Quick pings that the agent never answers are not counted.
How does the free trial work?
Growth and Scale include a 14-day free trial handled by Shopify. You approve the charge when you pick the plan, pay nothing for 14 days, and can cancel from your Shopify admin during the trial without being billed. Starter needs no trial — it is free forever.
What happens if I hit my conversation cap?
Your agent keeps working and we flag it in your dashboard and by email, then help you decide whether to move up a plan. There are no automatic overage charges and we will never quietly switch off your agent mid-month.
Do I need Shopify?
Yes. cobay is built for D2C brands on Shopify. It reads your real catalog, prices, inventory, and policies so answers are grounded and never invented. Connect your store and cobay learns it in minutes.
How is my data handled?
cobay only reads the Shopify data it needs to sell and support, and it answers grounded in that data — it never makes up orders, prices, or stock. See our privacy policy, DPA, and security pages for how we store and protect your store and customer data.
Can I make it match my brand?
On Growth and up, cobay speaks in your voice, matches your look, and drops the cobay badge. On every plan it stays on-brand and hands off to a human cleanly when it is unsure.
Can I cancel anytime?
Yes. No contracts and no lock-in. Cancel from your Shopify admin or simply uninstall the app — Shopify stops the billing, and your data is deleted per our privacy policy.
Free to install. See revenue in your first week.
One agent that sells, supports, and remembers every customer — for one price. Add it in minutes.